1.0         Introduction In this fast accelerate trade world, every riotous should be pro-active in order to deal with their competitors. Thus, dodging marketing is the essential process to assist the firm to fortify their position in this competitive environment. The objective of this fitting is to develop and elaborate the system of the leading adorn manufacturing business company- HYTEX Incorporated Sdn. Bhd. Therefore in this assignment the first surgical incision is introducing the history of Hytex. The second adieu is to analyse or comprehend the consumers, market, and marco as well as microenvironment where Hytex is run in. The third take up is planning and implementation. The forth composition is control and recommendations for Hytex to perform break down in the future. 1.1         Background of Hytex         In 1973, Hytex started operate as a infinitesimal firm that did signal serigraph printing in a rented shop-house. However through a deliberate plan of amplification and modernization, Hytex managed to move into its own pulverisation premises.         Today Hytex is the largest automated tee shirt screen printer in Asia, which able to produce luxuriously quality plastisol prints. Hytex is a in full integrated arrange manufacturer with in-house facilities and services such(prenominal) as designing, knitting, bleaching, dyeing, finishing, pigment dye, garment wash, cutting, screen printing, embroidery, sewing, pressing and pugilism service. Besides doing contract manufacturing for both local anesthetic and export market, Hytex also glow into sell business under the name of American Athletics, tenderly and population of Cartoons.
Currently, Hytex owns 27 stores in three countries, namely Malaysia, capital of Singapore and Brunei. 1.1.1         interact Companies of Hytex The following companies be the subsidiaries companies of Hytex. ·         Hytex Incorporated Sdn.Bhd. ·         Hytex Apparels Sdn.Bhd. ·         Hytex Garments (M) Sdn.Bhd. ·         Hytex Products (M) Sdn.Bhd. ·         Hytex Holdings Sdn.Bhd. ·         Hytex International Pte.Ltd. ·         Hytex Garments (Cambodia) Pte.Ltd. ·         W.O.C. dress shop Sdn. Bhd. If you postulate to get a full essay, order it on our website:
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