'Male and Segmentation Base Essay\r'

'Introduction: In this assignment I am going to describe the client indite for from each one of the five home run groups for w argon/ proceeds and explain how and why these groups are targeted. 1. ware: IPhone 5\r\n sectionalization root: Demographic, Psychographic/ Age, Social class, locate marketplaceplace place:\r\nTeenagers and Adults\r\n guest write: Aged generally amid 18+, aimed at twain male and pistillate, medium/ high class\r\nHow/ wherefore targeted\r\n* Product: IPhone 5, chiefly utilize for trade/texting or communicating with others, also used for pictures, music and downloading apps. * bulge forbidden: T-Mobile, Carphone warehouse, Phones4u, Tesco\r\n* publi urban center: This harvest-feast prat be promoted with TV advertisement, posters, internet, and leaflets. By promoting this crossroad, more tidy sum bum then(prenominal) find out well-nigh it and it leave get more usual which means that more people allow for be demoralize is. * cos t: The charge of IPhone 5 is from £499 †£529\r\n2.Product: Colgate Toothpaste smiles\r\nSegmentation base: derive segmentation / needs, safety, esteem Target market:\r\nChildren\r\nCustomer profile: Aged chiefly mingled with 2-6 years old, aimed at both male and female, How/ why targeted\r\n* Product: Colgate Toothpaste smiles is exactly used by baby birdren antiquated 4 to 6 as it is not a beefed-up as adult’s toothpaste and it has a mild flavour.\r\n* Place: Boots, Superdrug’s, Tesco\r\n* advancement: This harvest-time can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Adults/ mothers might cope in dealing it if they pull in little children.\r\n* Price: The impairment of Colgate Toothpaste smiles is £1.32\r\n3.Product: Gucci by flora heart and soul\r\nSegmentation base: Demographical, mental/ age group, gender, enjoys shopping Target market: Females\r\nCustomer profile: Aged mainly be tween 16+, aimed at females. How/ why targeted\r\n* Product: Flora by Gucci perfume is but used by females as the smell is not as strong as males perfumes.\r\n* Place: Superdrug’s, Boots, Pharmacies.\r\n* Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Females will be implicated in debaseing the perfume as the brand is very popular.\r\n* Price: The price of the perfume can be between £40 to £72\r\n4 .Product: hybridisation\r\nSegmentation base: Psychological, Demographical / lifestyle, enjoys shopping, age group, family size, Target market: teenaged adults/ adults\r\nCustomer profile: Aged aimed at 16 and over, aimed at both males and females.\r\nHow/ Why targeted\r\n* Product: carrefour cars are used by young adults and adults 16+ as it is illegal for anyone jr. that this to be driving a car. * Place: The cars can be bought from their website, Auto dealer * Promotion: This product can b e promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people that are elicit in buying a new car, can then go and visit one of their stores and buy a car. * Price: There are different prices for every car it can start from £8,000 †£20,000 and over.\r\n5.Product: Disney Princess puzzles\r\nSegmentation base: Demographic, mental / activities, interest, hobbies, age group, gender.\r\nTarget market: female children\r\nCustomer profile: Aged mainly between 4 †5 years old, aimed at females.\r\nHow/ Why targeted\r\n* Product: Disney Princess puzzles is only used by female children aged 4 to 5.\r\n* Place: Argos and WHSmith\r\n* Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, parents and guardians might be interested in buying something for entertainment for their child or for a present. * Price: The price of the puzzles can be different depending on th e size, but it will be near £5 to £10.\r\nBusiness-to-business market\r\nCostco to Corner shops\r\n6.Product: coca Cola\r\nSegmentation base: geographic; region, area of the country, city\r\nTarget market: males and females\r\nCustomer profile: Aged mainly between 10+, aimed at males and females.\r\nHow/ Why targeted\r\n* Product: Coca-Cola\r\n* Place: Corner shops could buy stacks of Coca-Cola from Costco as it is cheaper to buy it from there. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people are more likely to go to Costco and buy it from there as it will be more cost efficient. * Price: 1 bottle of Coca Cola is £1.99 at Corner shops, whereas if they go to Costco they will authorise less as there will be 8 bottles of 1/2 litre for only £6.25\r\nWilkinsfoods to Tesco\r\n7.Product: Eggs\r\nSegmentation base: Geographical; region, area of the country, city\r\nTarget market: males and f emales\r\nCustomer profile: any ages, aimed at males and females.\r\nHow/ Why targeted\r\n* Product: Eggs\r\n* Place: Tesco\r\n* Promotion: This product can be promoted through their website, leaflets and radio. By promoting this product, people will find out about this farm, and Tesco might consider in buying their eggs as they cheap. * Price: It depends on how many eggs the arrangement wants; Small, medium, large and very large and nurture intercourse as standard packed into keyes trays (15 twelve outers or 30 dozen outers).\r\n coda: In this assignment I have described the customer profile for each of the five target groups for product/service of Tesco’s and Car manufacturer and have explained how and why these groups are targeted.\r\n'