'Milo\r'

'S. W. O. T Analysis for Milo We argon going to produce a wad digest to find out how effective Milo is operational and what internal factors may influence its success. A dress up analysis analyses the internal factors that may influence the success of a business. The initials SWOT stand for: S trengths W eaknesses O pportunities T hreats Here is a SWOT analysis on Milo: Strengths * Focusing altogether on coffee tree zip fastener drink. * Big gross revenue in other countries. * It is available in contrary sizes, shapes and type. * Value for money. Promotion/ advertise done in other countries. Weaknesses * Not enough diversity in flavours * Packaging (design of tin + labelling ) Opportunities * increase media available (mobiles/internet) * Increased fitness industry * Increase aw arness of health and fitness * Sponsorship (through sporting events) Threats * Competitors (hot coffee tree, capacity drinks) * Well know successful brands as competitors * Competitors could use ag gressive marketing tactics cut damages/increase promotion * Competitors supply out similar reapings Competitors grant diversity in packaging (bottles, pouches, cans, etc) Challenges Milo also has challenges in marketing the product to consumer. The challenges are in hot chocolate and expertness drink. The challenger in hot chocolate is Vico. Vico chocolate drink also is the popular filling among to client in Malaysia. Vico chocolate drink encounter more chocolate test than Milo and the price also cheaper than Milo. Vico is the substitution product for Milo. The energy drink, the challenges is coiffe from Horlick.Horlicks contain wide range of vitamins and minerals. This product gives energy to body to working or do something activities. ordinarily this drink will take in the breakfast. Horlicks are genuine in advertisement. For example, in Ramadhan , we need energy to fasting and they take this chance to promote their product that can gives energy to body in fasting. va lue To improve the market, I think Milo have to do something in their flavour and advertisement. For flavour, make a research more about consumer behaviour in Malaysia.Find a taste that customer really like. Do the experiment with 100 customers to find which flavour is good and what consumer wants in the market right now. Use fame can make good advertisement to fall by the wayside newborn product. The celebrity can attract customer to know about new product. Aggressive advertising in media can increase the market. Make new packaging that can attract customer to subvert and rite in the ingredient about vitamin and energy that can gives to customer when they drink it.\r\n'